Tuesday, June 9, 2015

Free PDF Top-Bar Beekeeping: Organic Practices for Honeybee Health, by Les Crowder

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Top-Bar Beekeeping: Organic Practices for Honeybee Health, by Les Crowder

Review

ForeWord Reviews-"Farmers who seek a guide to hive maintenance told through a thoughtful personal narrative will benefit from the discussion of this topbar style of beekeeping. The first-person style of the book allows a window into the practices of the topbar beekeeper while conveying a wealth of knowledge and a well-researched comparison of hive practices. The book is appropriate for beginning beekeepers as well as those experienced but looking for information on natural and organic beekeeping practices. The book’s ten sections discuss optimal practices of an organic beekeeper juxtaposed with discussion of industry standard practices and their drawbacks. Each section contains stories of the authors’ successes and failures as well as diagrams and pictures to explain everything from hive design to plant species for optimal pollination. Whether the reader is looking to start their own hive or simply increase their knowledge of honeybees, the book provides interesting and detailed discussions of all aspects of raising them. Crowder and Harrell offer not only advice on how to get started, but an in-depth discussion of all aspects of keeping a hive, from bee capture, breeding, and selection to honey processing. They have crafted a book that is both informative and engaging, filled with introspective advice and practical knowledge." Publisher's Weekly-"Cave drawings show beekeepers “smoking” their hives, preparing for insect interaction. Today’s mass-produced honey relies mostly on the venerable Langstroth method of beekeeping, which has produced plenty of honey―but also has introduced plenty of chemicals into the process―through the years. Top-bar hives, named for the bars that run across their tops, are popular with bee beginners even though they produce less honey than Langstroth hives. But this account, the culmination of Crowder and Harrell’s 40 years of top-bar beekeeping adventures, shows the reader their method’s advantages: it avoids antibiotics, miticides, and other chemicals inherent to the conventional process. Crowder and his wife, Harrell, leave no comb unharvested as they take the top-bar aspirant from bee basics (stings, smoke, and hive transfers) through hive management (comb removal and feeding) to beneficial, and profitable, byproducts like beeswax. For those a bit lukewarm to the swarm, the book gives a fascinating insight into bees’ elaborate organizational and geometry skills, and it may even make one reconsider buying mass-marketed, chemical-laced honey.""Reading Top-Bar Beekeeping reminds me of the classes I took with Les Crowder several years ago. He's a man who truly knows whereof he speaks, who has the gift of communicating with his small friends, the bees, and sharing his understanding with us. . . . This is the one book on beekeeping that I will recommend to my permaculture students."--Scott Pittman, Director, Permaculture Institute USA "This is an excellent guide for hobby beekeepers who wish to keep bees using top-bar hives. Drawing on his more than 30 years of beekeeping experience in New Mexico, author Les Crowder describes in detail the special comb management techniques that this low-cost, but relatively intensive, form of beekeeping requires. Top-Bar Beekeeping also provides an eloquent appeal for beekeepers to make care, respect, and reverence the foundation of their relationships with the bees."--Thomas D. Seeley, Cornell University; author of Honeybee Democracy and The Wisdom of the Hive"This book presents practical advice, gained from first-hand experience, on the organic management of top bar hives. This book will serve as an excellent guide to the ever-growing number of beekeepers that utilizes less intrusive management schemes such as top bar hives. Thanks to Les and Heather for their efforts to provide sound advice on natural ways to keep bees."--Dr. Jeff Pettis, USDA-ARS

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About the Author

Les Crowder has devoted his entire adult life to the study and care of honeybees. Dedicated to finding organic and natural solutions for problems commonly treated with chemicals, he designed his own top-bar hives and set about discovering how to treat disease and genetic weaknesses through plant medicine and selective breeding. He has been a leader in his community, having served as New Mexico's honeybee inspector and president of the New Mexico Beekeepers Association. He is an avid storyteller and has spoken annually at the NM Organic Farm Conference for over fifteen years. Les is also a certified teacher and enjoys teaching children Spanish and science.

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Product details

Paperback: 192 pages

Publisher: Chelsea Green Publishing; 39864th edition (August 31, 2012)

Language: English

ISBN-10: 1603584617

ISBN-13: 978-1603584616

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

201 customer reviews

Amazon Best Sellers Rank:

#53,965 in Books (See Top 100 in Books)

My husband and I built our own Kenyan Top Bar Hive and installed a package of 3 pounds of worker bees and one queen. Everything went well and after checking the hive two weeks later, we found the bees were already making comb and the queen was already laying eggs! Cool! We sat back on our laurels then, and waited to see what what happen. Then we got this book and read that we were supposed to be checking on the bees for several potential problems. Who knew that the bees can run amuck and make crooked combs that run into another? Good thing we read this book! We now use our book as our definitive reference guide. It's easy for us "newbees" :) to understand and there are good diagrams for bar rotations and the reasons for doing it.

Let's get this out of the way. This is not a one-source guide for a total newbie so one would want some supplemental information sources or a good mentor. I am a total beekeeping noob - I've handled other people's bees but have none of my own yet. I have needed other books and online sources but I'm glad I own this book.The book makes a strong argument for organic beekeeping practice and rearing your own local queens. Much of this could be done with traditional box hives as well but the simplicity and low cost of the top-bar was seductive enough to persuade me. The sections on top-bar hive management and queen rearing were both very well done. If the the section on actual hive construction seems thin that's because it really is that simple. If you feel you need more detail or want a hive with some visual appeal there are plenty of free plans available online.What I got out of the book was1) Colony Collapse is probably the result of commercial beekeeping and agriculture practice rather than something that just happened randomly2) I can effectively make stronger, disease resistant bees with organic methods and selective queen rearing.3) Breeding strong disease resistant bees is not only good for me but good for beekeeping and agriculture in general. Me maintaining a couple of highly medicated hives with purchased queens does absolutely nothing to help the greater imperiled bee population.4) I can do this and I don't need to drop $1000 up front just to get started. After evaluating money saved by not purchasing a Langstroth hive I'm redirecting my start up funds to better equipment - smoker, veil, etc.

Before I got my first little group of bees I had studied on the net, joined a local very active bee club and read a couple of books. I can honestly say that this is by far the most informative source of info that I have found. It is now my number one info guide with my bees. I first went with a top bar hive because as a very petite, retired lady, I simply would not be able to lift and move 30 to 60 lb lang.hive boxes around and like all the other critters I have, I try to raise them all as natural as possible. While all of my other sources preach chemical treatments, raising bees on plastic frames, taking all their honey/feed stores, then feeding sugar water for their health through the winter and then wonder about colony collapse ??? This book was by far the most informative, easiest to understand, most logical, and natural way to keep bees that I have found and by using his methods my little swarm of bees have been thriving and growing from a handful of bees with a grafted queen (from a friend) to a 16 full bars of natural comb bees, that are thriving and still building going into winter. I highly recommend this book especially to any thinking about keeping bees or to anyone looking for a more natural way to keep your little insects chemical free and healthier, for you and your family, too.

I've just about finished building a Top Bar Hive (my first hive of any kind) and have been researching beekeeping fairly extensively to prepare to keep bees this coming spring. I've purchased 4, and read 3 1/2 books on beekeeping (The Thinking Beekeeper: A Guide to Natural Beekeeping in Top Bar Hives; Beekeeping For Dummies; The Beekeeper's Bible: Bees, Honey, Recipes & Other Home Uses) including this one. I'm still working my way through the Beekeeper's Bible, which covers everything (and probably more) that anyone would want to know about bees and beekeeping (citing, for example, information dating back to before the time of Christ), but surprisingly only mentions top bar hives once or twice.IF you are interested in keeping a top bar hive, this is the book I would recommend above all others. It covers general beekeeping information well, and gives very practical advice specific to top bar hives. For instance, no other book I've read (or internet source I've come across so far) covers the various reasons and methods for re-arranging the bars of comb so thoroughly. This book also includes a number of illustrations to accompany the explanations of bar rotation. It also (as the title implies) spends time covering the benefits of chemical-free beekeeping, and gives organic methods of handling issues as they arise.It has been my experience that most resources either:1) Thoroughly address beekeeping with Langstroth-type equipment (leaving the reader to further research how to translate these practices to top bar hives)or2) Cover top bar hives very well, but assume that the reader is already familiar with general beekeeping methods including disease and pest management.In my opinion, this book covers general beekeeping information and top-bar-specific methods better than than any other. In short, this book is the most thorough single source of top bar beekeeping that I have come across.

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Saturday, June 6, 2015

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Product details

Series: Monthly Bill Organizer and Planner Notebook

Paperback: 134 pages

Publisher: CreateSpace Independent Publishing Platform (October 3, 2018)

Language: English

ISBN-10: 1727715519

ISBN-13: 978-1727715514

Product Dimensions:

8.5 x 0.3 x 11 inches

Shipping Weight: 14.6 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#3,598,864 in Books (See Top 100 in Books)

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Thursday, June 4, 2015

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AFRICAN AMERICAN ART AND HISTORY CALENDAR BOOK 2: 365 DAYS OF BLACK AFRICAN AMERICAN OUR STORY

Product details

Series: CALENDAR BOOK (Book 2)

Paperback: 29 pages

Publisher: Independently published (January 16, 2019)

Language: English

ISBN-10: 1794244794

ISBN-13: 978-1794244795

Product Dimensions:

8.5 x 0.1 x 11 inches

Shipping Weight: 4.5 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#8,052,897 in Books (See Top 100 in Books)

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Sunday, May 31, 2015

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Big Data-Enabled Nursing: Education, Research and Practice (Health Informatics)

From the Back Cover

This text reflects how the learning health system infrastructure is maturing and being advanced by health information exchanges (HIEs) with multiple organizations blending their data or enabling distributed computing. It educates the readers on the evolution of knowledge discovery methods that span qualitative as well as quantitative data mining, including the expanse of data visualization capacities, are enabling sophisticated discovery. Historically, nursing, in all of its missions of research/scholarship, education and practice, has not had access to large patient databases. Nursing has consequently adopted qualitative methodologies with small sample sizes, clinical trials and lab research. In the United States, large payer data has been amassed and structures/organizations have been created to welcome scientists to explore these large data to advance knowledge discovery.Big Data-Enabled Nursing reflects on how health systems have developed and how electronic health records (EHRs) have now matured to generate massive databases with longitudinal trending. It provides instruction on the new opportunities for nursing and educates readers on the new skills in research methodologies that are being further enabled by new partnerships spanning all sectors.Â

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About the Author

Five editors are national and international experts in nursing & health informatics, representing all sectors including health systems, corporate and vendors, academia, policy, and professional associations. All invited authors are recognized experts.

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Product details

Series: Health Informatics

Hardcover: 488 pages

Publisher: Springer; 1st ed. 2017 edition (November 3, 2017)

Language: English

ISBN-10: 3319532995

ISBN-13: 978-3319532998

Product Dimensions:

9.3 x 1.2 x 6.4 inches

Shipping Weight: 2.2 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#314,917 in Books (See Top 100 in Books)

The first EVER book written through a nursing lens -- education, research, and practice -- that captures the opportunities that lie in big data. Whether you are novice or expert on the topic, let these authoritative editors and their strong team of experts guide you through the magnitude of what is possible when data is converted to information. More than a book on the EHR, it covers the state-of-the-science, the future capacity of information, and new ways to conceive what is in play with data. I was particularly enthralled with how science and practice can evolve -- solving complex dynamics that stretch beyond medical diagnoses. Let's face it, most symptoms, side effects, human responses, and more are LINKED to medical diagnoses but are present -- often -- before the diagnosis is made. Symptom and human response clarity when managing pain and other issues are within the realm of disciplines shared with medicine. The tone of this book elevates this reality. Topics, case studies, and expert commentary make this comprehensive book "alive" with possibilities.

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Wednesday, May 20, 2015

Ebook Download Conducting School-Based Functional Behavioral Assessments, Third Edition: A Practitioner's Guide (The Guilford Practical Intervention in the Schools Series)

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Conducting School-Based Functional Behavioral Assessments, Third Edition: A Practitioner's Guide (The Guilford Practical Intervention in the Schools Series)

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Conducting School-Based Functional Behavioral Assessments, Third Edition: A Practitioner's Guide (The Guilford Practical Intervention in the Schools Series)


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Conducting School-Based Functional Behavioral Assessments, Third Edition: A Practitioner's Guide (The Guilford Practical Intervention in the Schools Series)

Review

"With this third edition, Steege and associates have once again brought the state of the art (really science) of FBA to a wide range of readers, with new tools and great examples. This is a perfect text for psychology courses in applied behavior analysis as well as education courses in positive behavior support."--Wayne Sailor, PhD, Department of Special Education and Co-Director, SWIFT (Schoolwide Integrated Framework for Transformation) Education Center, University of Kansas "The third edition of this well-respected book not only clearly describes the steps and strategies of FBA--a hallmark of previous editions--but also expands the conversation to include nuanced topics rarely covered in other FBA resources. These topics include the influence of students’ thoughts, emotions, medical issues, and executive skills on school behavior. Through the use of real-life examples involving a variety of students and behavioral challenges, Steege and colleagues effectively convey the compassionate, individualized nature of FBA and the practical idea that the approach is only as good as the interventions and outcomes that result from it."--John J. Murphy, PhD, Department of Psychology and Counseling, University of Central Arkansas "The book offers a very good balance of 'how to' and 'why to.' It is strong in evidence-based research support, and conveys complex theory and praxis in a conversational voice. The ready-to-use, downloadable forms offer outstanding value. The updates in the third edition are important, given the ever-changing populations of students that we see in the practice of school psychology. In a field that prioritizes best practices, I appreciate that the book addresses circumstances where behavioral assessment is completed 'as best as possible' given the multitude of factors in play. This is one of those books I encourage my students to have on their shelves for its timeless tips, tools, and information."--Kelly Dean Schwartz, PhD, RPsych, School and Applied Child Psychology Program, University of Calgary, Canada "This book is organized in a very understandable way. The third edition is even more user-friendly than the second edition; I think my students will find the content easier to grasp and apply. The book is not too prescriptive--it makes clear that every child's individual strengths and needs must be considered. It contains wonderful resources, such as downloadable forms and templates, with filled-out examples to ensure understanding. As a school psychologist for 12 years, one of my favorite parts of the book is the authors' anecdotes and personal stories--they are familiar, illuminating, and entertaining. This book is very applicable for those who conduct FBAs in schools or train other professionals. It really works on both levels."--Elizabeth Willis, MS, EdS, NCSP, Lecturer, Educational Specialist in School Psychology Program, Eastern Washington University

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About the Author

Mark W. Steege, PhD, NCSP, BCBA-D, is Professor of Educational and School Psychology at the University of Southern Maine. He has written numerous research articles, book chapters, and books on functional behavioral assessment and response to intervention. His primary research interests are the application of applied behavior analysis in the assessment and treatment of interfering behaviors with persons with developmental disabilities. Dr. Steege has served on the editorial boards of the Journal of Applied Behavior Analysis, School Psychology Review, and Journal of Evidence-Based Practices for Schools.   Jamie L. Pratt, PsyD, BCBA-D, is Assistant Professor and Chair of Educational and School Psychology at the University of Southern Maine. Dr. Pratt has coauthored several articles and book chapters on behavioral assessment and intervention, and has provided assessment, intervention, and consultation services for school-age children with developmental, emotional, and behavioral disorders. Her primary research interests are in extending behavior analytic assessment and intervention methods to improve outcomes for children.   Garry Wickerd, PhD, NCSP, BCBA, is Assistant Professor of Educational and School Psychology at the University of Southern Maine. He has coauthored several behavioral research publications and serves on the editorial board of School Psychology Forum. Dr. Wickerd's primary research interests are behavioral measurement and assessment validity.   Richard Guare, PhD, BCBA-D, is Director of the Center for Learning and Attention Disorders in Portsmouth, New Hampshire. Dr. Guare's research and publications focus on the understanding and treatment of learning and attention difficulties. He is a neuropsychologist and board-certified behavior analyst who frequently consults to schools and agencies. He is coauthor of bestselling books for general readers, including Smart but Scattered, Smart but Scattered Teens, Smart but Scattered--and Stalled (with a focus on emerging adults), and The Smart but Scattered Guide to Success (with a focus on adults). Dr. Guare is also coauthor of The Work-Smart Academic Planner, Revised Edition, and books for professionals including Executive Skills in Children and Adolescents, Third Edition.   T. Steuart Watson, PhD, retired in 2011 from Miami University, where he was Professor in the Department of Educational Psychology. He is a recipient of the Lightner Witmer Award from Division 16 (School Psychology) of the American Psychological Association. Dr. Watson is a former coeditor of the Journal of Evidence-Based Practices for Schools, and he has written numerous articles, books, and book chapters on behavioral interventions, functional assessment, and the application of behavioral principles in school settings. His research has focused on evaluating the effects of external reinforcers on motivation, direct behavioral consultation, improving the effectiveness and efficiency of behavioral interventions, promoting treatment integrity, functional assessment methodologies, and investigating the effects of olfactory stimuli on learning.

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Product details

Series: The Guilford Practical Intervention in the Schools Series

Paperback: 299 pages

Publisher: The Guilford Press; Third edition (February 26, 2019)

Language: English

ISBN-10: 1462538738

ISBN-13: 978-1462538737

Product Dimensions:

8 x 0.6 x 10.5 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#136,840 in Books (See Top 100 in Books)

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Conducting School-Based Functional Behavioral Assessments, Third Edition: A Practitioner's Guide (The Guilford Practical Intervention in the Schools Series) PDF
Conducting School-Based Functional Behavioral Assessments, Third Edition: A Practitioner's Guide (The Guilford Practical Intervention in the Schools Series) PDF

Tuesday, April 28, 2015

Ebook Download Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations, by Ilya Katsov

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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations, by Ilya Katsov

Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations, by Ilya Katsov


Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations, by Ilya Katsov


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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations, by Ilya Katsov

Review

"At a time when power is shifting to consumers, while brands and retailers are grasping for fleeting moments of attention, everyone is competing on data and the ability to leverage it at scale to target, acquire, and retain customers. This book is a manual for doing just that. Both marketing practitioners and technology providers will find this book very useful in guiding them through the marketing value chain and how to fully digitize it. A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."— Ali Bouhouch, CTO, Sephora Americas "Introduction to Algorithmic Marketing isn't just about machine learning and economic modeling. It's ultimately a framework for running business and marketing operations in the AI economy."— Kyle McKiou, Sr. Director of Data Science, The Marketing Store "Its all possible now. This book brings practicality to concepts that just a few years ago would have been dismissed as mere theory. It features principled framing that captures what the best marketers innately feel but cannot express. Elegant math articulates the important relationships that are so elusive to traditional business modeling. The book is unapologetic for its lack of spreadsheet examples — much of the world can not be represented linearly in just a few dimensions and devoid of uncertainty. Instead, the book embraces rigorous framing that yields better insights into real phenomenon. It's written neither for the data scientist nor the marketer, but rather for the two combined! Its this partnership between these two departments that will lead to real impact. This book is where that partnership should begin."— Eric Colson, Chief Algorithms Officer, Stitch Fix "This book is a live portrait of digital transformation in marketing. It shows how data science becomes an essential part of every marketing activity. The book details how data-driven approaches and smart algorithms result in deep automation of traditionally labor-intensive marketing tasks. Decision-making is getting not only better but much faster, and this is crucial in our ever-accelerating competitive environment. It is a must-read for both data scientists and marketing officers even better if they read it together."— Andrey Sebrant, Director of Strategic Marketing, Yandex ---"This books delivers a complete end-to-end blueprint on how to fully digitize your company's marketing operations. Starting from a conceptual architecture for the future of digital marketing, it then delves into detailed analysis of best practices in each individual area of marketing operations. The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."— Victoria Livschitz, founder and CTO, Grid Dynamics "This book provides a much-needed collection of recipes for marketing practitioners on how to use advanced methods of machine learning and data science to understand customer behavior, personalize product offerings, optimize the incentives, and control the engagement — thus creating a new generation of data-driven analytic platform for marketing systems." — Kira Makagon, Chief Innovation Officer, RingCentral; serial entrepreneur, founder of RedAril and Octane "While virtually every business manager today grasps the conceptual importance of data analytics and machine learning, the challenge of implementing actual competitive solutions rooted in data science remains quite daunting. The scarcity of data scientist talent, combined with the difficulty of adapting academic models, generic open-source software and algorithms to industry-specific contexts are among the difficulties confronting digital marketers around the world. This book by Ilya Katsov draws from the deep domain expertise he developed at Grid Dynamics in delivering innovative, yet practical digital marketing solutions to large organizations and helping them successfully compete, remain relevant, and adapt in the new age of data analytics."— Eric Benhamou, Founder and General Partner, Benhamou Global Ventures; former CEO and Chairman of 3Com and Palm ---

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Product details

Hardcover: 506 pages

Publisher: Ilia Katcov (December 2, 2017)

Language: English

ISBN-10: 0692989048

ISBN-13: 978-0692989043

Product Dimensions:

6 x 1.5 x 9 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#528,502 in Books (See Top 100 in Books)

This book is a good summary of industry's experience, explained by the architect with scientific background. Unlike from many other books, author had no goal to write some pre-defined amount of pages, but had a goal to make the comprehensive overview, merging all sources and experience available to a single knowledge source.It's hard to read, it's hard to understand, because of it's saturated with a lot of mathematical explanations. This book is overkill for most of the engineers and companies. Almost for sure, this book will require from you a lot of knowledge you don't have yet and will use all your brain power for every single page.But it worth the time and effort spent IMHO. All you need to know in the same place. Properly organized and explained in details.You know, with professional books, the biggest challenge is not to afford a book's price, but make the right decision, should you invest your time in reading or not, because it's much more valuable. My IMHO - this book worth the time investment.It's available for free in PDF from the author's site, so you can read it before order. But I bought the paper version.P.S. I worked with Ilya in the same company, when I had a title of Principal Engineer and was focused mostly on eCommerce projects. I had a draft of the book from the author before it was published. I can be biased, but did my best to be professional.

I couldn't understand the target audience of the book. It is neither a textbook nor a self-study book. The author simply compiled a list of mathematical models that can be applied in the marketing but didn't provide concrete examples with data to show how actually models are used. All you need is the table of content of the book and then you can read the Wikipedia pages for better understanding. I almost felt like the author rushed to get published and didn't actually want the reader to understand the concepts sufficiently and be comfortable enough to apply. The severe lack of example analysis using data sets corresponding to the compiled theories vividly manifests this shortcoming. in short, you can buy this book if you are interested to know which mathematical theories and tools people use in marketing without any expectation of being able to apply the theories.

The book is divided into six large and highly distinct chapters or parts, each of which deserves a dedicated review.The introductory chapter focuses on the relationship between marketing and mathematical optimization. It draws a big picture of marketing automation and its relationship with data science. I think that it connects business problems with technology in a very meaningful way and establishes a new fundamental framework that advances understanding of modern marketing.The second chapter focuses on machine learning and provides a decent overview of machine learning methods such as regression and clustering. While its aim is to “briefly review” the key methods, it is a bit overloaded with mathematical detail. Although the chapter is well structured, it can come across as overly complex for readers who are not familiar with ML and statistics, yet excessively shallow for readers who are.The third chapter is dedicated to targeted ads and promotions. This is where the book turns really valuable, as it delivers a very detailed and comprehensive description of methods for customer data analytics. Having read another great book on this subject, Winston’s Marketing Analytics: Data-Driven Techniques with Microsoft Excel, I have found this one to be more rigorous and advanced.The third and fourth chapters engage in a discussion about the implementation of search and recommendation services. While I see it as a good theoretical study, I think that it would benefit from more practical examples, using search engines like ElasticSearch or Solr.The last topic is price management. The chapter provides a number of techniques for retailers, but manufacturing and wholesaling are not covered. I especially appreciate that it describes practical models used by companies like RueLaLa and that it is not predominantly theoretical.Overall, I find this book to be well written, practically useful, and crisp. Despite covering many topics, it helps the reader master a solid methodology for applying ML and AI techniques in marketing.

This is probably the deepest and most comprehensive book on data-driven marketing. The scope is impressive; in addition to the introduction, the book has four massive chapters that cover promotions, searches, recommendations, and pricing. But what really stands out is the strong focus on the industrial reports and models used by leading companies such as LinkedIn and MediaMath.Keep in mind that it is a very technical book that assumes a good knowledge of statistics, and it is full of optimization models and numerical examples. This is good for developers and data scientists who want to understand the economic context and implementation details but not so good for business users, in my opinion.

Very rarely you come across a book that you just don't want to buy for yourself but also for your team. This book belongs in that category. Author has done justice to the marketing topics and able to compartmentalize marketing data science in right domains. I personally have 2 copies of the book and 3rd copy (paperback) on the way and that would be going out to the team.

A top-notch text that demonstrates true mastery in statistics and machine learning. Most of the knowledge here is portable to domains outside of the specific niche of "algorithmic marketing". If you're on the fence, just buy it. This will be a long-term facet in my ML library. Well done.

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Sunday, March 29, 2015

Ebook The Book of Seeds: A Life-Size Guide to Six Hundred Species from around the World

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The Book of Seeds: A Life-Size Guide to Six Hundred Species from around the World

The Book of Seeds: A Life-Size Guide to Six Hundred Species from around the World


The Book of Seeds: A Life-Size Guide to Six Hundred Species from around the World


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The Book of Seeds: A Life-Size Guide to Six Hundred Species from around the World

Review

“Handsome and handy. . . . Learn here about achenes like rhubarb seeds, which are dispersed by the wind. Or samaras, like the seeds of the English elm, found in the middle of two transparent green wings.” (New York Times 2018-06-05)"A well-written primer on seed anatomy, evolution, and use, including conservation. . . . It will be useful to both the professional botanist and amateur, as well as anyone curious about how nature looks and works." (Huntia)

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About the Author

Paul Smith is secretary general of Botanic Gardens Conservation International, a nonprofit organization that promotes plant conservation in botanic gardens. He is a former head of the Millennium Seed Bank at the Royal Botanic Gardens, Kew, the largest and most diverse seed bank in the world.

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Product details

Hardcover: 656 pages

Publisher: University of Chicago Press; First edition (February 19, 2018)

Language: English

ISBN-10: 022636223X

ISBN-13: 978-0226362236

Product Dimensions:

7 x 1.9 x 10.5 inches

Shipping Weight: 5.1 pounds (View shipping rates and policies)

Average Customer Review:

3.6 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#216,297 in Books (See Top 100 in Books)

A heavy coffee table book very light in information, with too many authors repeating each other.There is very little about seed morphology apart from (nice) photos. You would not find anywhere on the magnolias section mention that seeds come in pods. But in the "Similar species" blurb on each page you will find authors x, y, z saying the same things about the genus as other pages. The main theme of the book is that many plants are endangered and need conservation; apart from this drumbeat there is little intelligence, and that is conveyed in dull language (for instance the icky word "outcompeted", and the notion that a seed is airborne and therefore has wings). There is no clade schematic, and there are less than 50 words in 600 p on physiology. Dedicated botanists put out less pretentious and vastly more informative publications in the past, typically with drawings which convey much more than the photos, prior to discovery of DNA and elucidation of relationships and evolution.This copy will go straight to a charity bookstore and perhaps do some good through several such brief possessions. One might say it is symptomatic of the superficiality of the times, and especially since it is published by an academic press (Chicago). It is at least well printed and bound (in China), in contrast to many books coming out of the Oxbridge presses these days which fall apart in the first reading.

A good book for the professional gardener but I was disappointed on lack of specific germination for each seed shown- more for a reference library than for an average gardener!

Beautifully designed, one seed per page, fascinating. Even just reading the names of the plants can sound like poetry. I'm not a scientist, I have a gardener's interest in seeds and plants. This is a book to ooh and ahh over.

My son loves horriculture and has a obsession with collecting seeds so he LOVES this book with so many seeds and interesting facts! Great illustrations, and plenty of cool info! I recommend for anyone whom loves horticultural!

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