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BRAND YOU! To Land Your Dream Job: A Step-by-Step Guide To Find a Great Job, Get Hired and Jumpstart Your Career (BRAND YOU Guide) (Volume 1)
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From the Author
While teaching marketing students during their final semester of college, I was stunned to find out how poorly prepared they were to search for and land a job. They didn't understand the dynamics of a job interview, nor how to ferret out the unlisted jobs that go to people in the know without ever being posted on a jobboard. And none of them knew how to find and meet the people who would hire them. They simply didn't have a clue. Because I had taught marketing classes at 3 very different universities, I realized lack of preparation wasn't unique to one particular school; it was the same across the board. My students were bright, personable and motivated. But they didn't know how to write a persuasive résumé, prepare a memorable business card, police their social media pages, create a LinkedIn page, or find a mentor.  Nor did they know how to network at professional events; and most had never attended professional trade associations where their future employers congregate. They didn't know how to give an elevator pitch,write a cover letter, or ace an interview.  And few were prepared to dress for a successful business meeting or interview.  I learned that the Career Services team at each school offered students résumé reviews and help, career seminars, coaching, on-campus job fairs and more -- all free to students. But for some reason, few students took advantage of these opportunities.So here they were, just months from graduation, with no concrete plan toget hired into that dream job. My job was to teach them all about marketing, right? So I developed this program to teach them how to use all the marketing and branding skills they were learning in class to market their most important product --themselves!  First, I taught students in my classes. Then word spread, and I was asked to give the class -- which had evolved into a two-hour seminar and then a four-hour workshop -- to different classes and student groups on campus. Everywhere, the response was the same:  students were amazed to learn precisely what they needed to do to stand out from the crowd and be selected for that one coveted job that so many people were applying for. I received many requests for the presentation, and realized that just static slides weren't enough. So I decided to write down in detail the many tips and secrets involved in launching and advancing your career so these valuable skills can be learned by anyone anywhere and at any age. This book originally was written for college students getting ready to enter the professional marketplace. But it's not just for students and recent graduates. The insights, tips and recommendations are crucial for any professional in any field, whether just starting out, wanting to change jobs, or being forced to shift gears after an unexpected layoff or life change.This isn't a static book, something to read and put away. Instead, it's an active guide full of step-by-step assignments to complete, and specific tasks you need to tackle now to get ready to find and land your dream job.Â
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About the Author
Diane Huth is a brand marketing expert, a university professor of marketing, and an Accidental Career Coach. She is a 30+ year veteran marketing superstar, and has held top-level marketing slots at a wide range of household-name companies including Johnson & Johnson, Frito-Lay, Carnation/Nestlé, CBS Cable, and Mission Foods. Those corporate roles switched to entrepreneurial positions with start-up companies, where she has helped launch and run small firms struggling to make payroll while launching innovative products and services. During this time, she has interviewed hundreds of job candidates, hired dozens more, and mentored more than 30 student interns. In her "day job" she is the Chief Marketing Officer of Biovideo, a young company which is pioneering maternity videography. For the past 10 years, she has been a Senior Ideation Consultant for Prodigy Works, a leading innovation consulting firm which provides breakthrough new concepts for Fortune 500 companies. And her "night job" is teaching Marketing and Branding at Texas A&M University and at University of the Incarnate Word, both in San Antonio Texas. Diane was stunned to learn how unprepared college students were for their upcoming job search. These students had just spent 4 years of their young lives, and often $100,000 or more on college tuition, and they had no idea how to find a job when they graduated. So based on her own vast experience, she wrote BRAND YOU! To Land Your Dream Job to teach her students - and you - how to use brand-building tools and tactics to find and land your dream job. Based on requests from her readers, Diane is now writing several new books, starting with a job search book for baby boomers called Re-BRAND YOU to Re-INVENT Your Career. She is also working on a book targeting veterans to help them re-enter the civilian workforce. Key an eye out for a series of 7 shorter e-books each focusing on one of the 7 key phases of your job search. These books are also available in Spanish, which Diane speaks fluently due to her many years working and living overseas. Download a FREE 15-page career guide and checklist at www.HireMeNowPlease.com. Contact Diane at Diane@BrandYouGuide.com to share a comment or suggestion about her books, request a speaking engagement or workshop, or ask for help polishing your resume or preparing other tools to help you succeed in your job search.
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Product details
Series: BRAND YOU Guide (Book 1)
Paperback: 200 pages
Publisher: ISLA Publishing Group; 2 edition (August 13, 2017)
Language: English
ISBN-10: 0988752867
ISBN-13: 978-0988752863
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 11.5 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
55 customer reviews
Amazon Best Sellers Rank:
#392,160 in Books (See Top 100 in Books)
While I read chapter after chapter of Brand You (never imagined a book about job hunting could be a page turner), all I could think was, “Why wasn’t this published 30 ago, when I started and, a decade later, changed my career?†The difference Brand You would have made can be summed up in one phrase: a life changer! My scatter-shot, passive tactics for job seeking resulted in my taking positions that I was offered, not the ones that I wanted. Had I driven the process from goal-setting to targeting decision-makers to closing the deal to get that dream job using Ms. Huth’s strategies instead, I would have found the right fits, making myself and my employers more productive and happier.Many of the job-seeking books on the market when I first started offered good advice and soul-searching exercises to identify the right career choice. Then what? Unfortunately, they did not provide a clearly laid out, step by step plan and tools to create and execute a coherent job search strategy such as those in Brand You. Ms. Huth’s approach would have been so much more effective for actually landing that dream job after my â€inner worker†was revealed! Just one example: I stumbled through networking events, often becoming tongue-tied and even embarrassed about my hidden job search agenda. Brand You’s easy-to-follow networking tips from good conversation openers to making business card exchanges seamless to “clinching the deal†would have taken away the dread!Equally as important, the chapters of Brand You sync together to transform you into the strongest candidate you can be. For instance if I had attended those events armed with clear goals and objectives, a winning resume, strong web presence, an eye-catching business card, an engaging elevator speech, and many more tools laid out in the book, I would have exuded confidence and determination that, in turn, would have attracted people to me. Instead I stood around, ill at ease, timid, missing golden opportunities to make valuable connections.I highly recommend Brand You to anyone who wants to make his or her own or a loved one’s job seeking experience targeted, enjoyable, and productive!
This book brought me out of the job search and career dark ages! As a marketer I thought I knew how to market everything. I learned the benefits of my personal on-line presence, how to step back and view "Me" objectively, and prioritize elements for the job I want. Written for fresh college grads, it speaks to every person who cares about their career. You never know when a shift can impact you; this book helped me anticipate my next career step.
It is simple, brilliant, practical and useful.This is the best step by step guide to market ourselves to success in this highly impersonal and competitive environment.We may be the smartest and best overall candidate for this perfect position, and yet never be discovered, because we don’t know how to access the right tools, click the right buttons, use the right language or dress to impress, to be connected and appreciated by that person who is looking for us, but can’t find us.After reading this masterpiece, it seems so obvious. Just like watching a wheel roll. But it took mankind hundreds of thousands of years to invent it.We spend years learning, and training how to fit and excel in that dream job. But no one has ever taught “how to land on itâ€.
Clear, concise advice and knowledge of the process required to obtain a job and a career.... and so easy to read. This book would be particularly helpful to college students and those beginning their professional careers and a bargain at 99 cents. I would highly recommend parents buy the book for their high school and college age students. The information included in the book is important enough to be included in the classroom as a part of the overall curriculum at the high school, community college and college level.
The Brand You! To Land Your Dream Job's content is invaluable not just for looking for a job but for branding yourself as a professional in your field and as a working consultant. Diane Huth has been a marketing professional in San Antonio and years before I met her and knows what it takes to land the job and be successful. There are so many new ways to market and brand yourself, it is wonderful to have all of this self-marketing information in one handy resource book. Linked-in, Facebook, Career Builder, Monster and Indeed tips and tricks. Just as valuable as "What Color Is Your Parachute". Buy your copy today!!! Don't wait!!! Be more successful in your career and your professional field today!
I was impressed by reading this book. It doesn't just state what you need to do but how to do it down to the fine details. It's written in a way where anyone can read it. I loved how Diane shares creative ideas relevant to today's job world. I've completed each step by step guide and have already expanded my network. I've also started a professional blog to strengthen my digital presence and brand.For the price, this book is a steal. I'd recommend it to anyone who's starting or growing in their career.
What an incredible asset to new job seekers.The resources in here reperesent a step by step workflow for people looking for a great job to follow. This book is comprehensive - discussions from everything from social media presence and positioning, resume structuring, cold calling for positions, how to run an interview, to how to negotiate for a salary.For experienced job seekers, they may have internalized most of this over time, but have some insights to gain. For folks fresh out of college or new to the job market, this is a primer they should take to heart, keep at their bedside, memorize, and use every day in pursuit of their dream job. Good luck!
Great Book. I really like that she does a lot of Bullet points. Not a lot of wasted words. Lots of Do this, do that, do this, do that. Short chapters, LOTS of bullet points!!!! And at the end of chapters she does a recap. Just a really Good book!!!!!
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BRAND YOU! To Land Your Dream Job: A Step-by-Step Guide To Find a Great Job, Get Hired and Jumpstart Your Career (BRAND YOU Guide) (Volume 1) PDF
BRAND YOU! To Land Your Dream Job: A Step-by-Step Guide To Find a Great Job, Get Hired and Jumpstart Your Career (BRAND YOU Guide) (Volume 1) PDF
