Ebook Download Designing for Behavior Change: Applying Psychology and Behavioral Economics
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Designing for Behavior Change: Applying Psychology and Behavioral Economics
Ebook Download Designing for Behavior Change: Applying Psychology and Behavioral Economics
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Book Description
Applying Psychology and Behavioral Economics
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About the Author
Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists.At HelloWallet, he’s helped build an engaging product that helps users take control over their finances. The impetus for this book comes from the challenges he and the rest of the HelloWallet team faced along the way, as they learned to apply the behavioral literature to consumer products and consulted with companies similarly searching for effective ways to enable behavior change.Prior to joining HelloWallet, Dr. Wendel co-founded two IT companies, and conducted research on the dynamics of political behavior. He’s the co-founder of Action Design DC, a Meetup of over 800 practitioners and researchers applying behavioral science to their products, and serves as a mentor at 500 Startups and 1776 DC. He and his wife live in the DC area, with a small kid who loves to sing.
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Product details
Paperback: 394 pages
Publisher: O'Reilly Media; 1 edition (November 25, 2013)
Language: English
ISBN-10: 9781449367626
ISBN-13: 978-1449367626
ASIN: 1449367623
Product Dimensions:
7 x 0.7 x 9.2 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
26 customer reviews
Amazon Best Sellers Rank:
#386,149 in Books (See Top 100 in Books)
When I first saw the title 'designing for behavioral change' I was too skeptical to buy. A few days later it came back to mind and I decide to take a chance since it's the only book I've seen on behavioral based product design. And I'm really glad I did. Here's why.1). It gives a thorough review of the literature on behavioral economics and other close social sciences that give you the why behind Stephen's process. The process he uses is arduous, but one I think is realistic given the subject.2) You read about Stephens actual projects throughout which makes it feel more real and attainable.3) The chapters have great summaries at then end so you can get to the main themes easily later on.In all, a great book if you're into this science,
Stephen Wendel has done a great job of outlining some very practical steps toward designing digital products for behaviour change. Wendel give particular attention to distinguishing between lean (or agile) versus traditional development environments. My biggest critique was that this book felt overly wordy and was much more difficult to read than many other books that I have read on the same topic. Wendel seemed to get bogged down in too much information about certain topics at times which left me wondering if I could skip the rest of a section or if there would be some added value in the remainder of the book. If I were to read it again I would start with the final chapter (it is a very good summary of the contents of the book) and then go back to the sections that may be of particular interest. I am looking forward to putting these principles into practice on my next project.
A great book for those looking to leverage technology to help drive behaviour change. My personal context is that of mobile applications and devices, and the book lends itself well to this area. Beyond the basic explanations in psychology and technology, this book goes into a lot of detail on how to design and run tests to verify your results. This fills a good half of the book and isn't something I was expecting, however it is valuable knowledge and applies good scientific reasoning to what you're trying to achieve.
Great practical book on human centered design makes behaviour change programs within reach of all
A waste of money. Full of chitchat (not even funny ones) and not informative at all - you have a feeling that the author wrote some chapters just to expand the volume of the book. The author mentioned that he does not have a design background - then why do you cover implementations (not only design implementation, but even coding) in the last 3 parts?! If you would like to learn more about UX mapping, there's a bunch of better options out there. If you are interested in behavior economy, read more serious literature like Thinking Fast and Slow or Nudge (as this book covers SO LITTLE of them). If you are looking for solid pattern suggestions in UX/UI design, DON'T BUY THIS BOOK. You have better options like Don't Make Me Think or The Design of Everyday Things.
When you think of the title: Designing for Behavior Change: Applying Psychology and Behavioral Economics, what comes to your mind? Is it any of these things:How to find testers for your product.How to do A/B tests.Personas.Being a `lean' organization.Agile practices.None of these came to my mind -- which is why I was surprised to find them in this book.The short of it is this: this book has some great pearls in it, but there's a ton of noise you have to sift through. The issue comes from the author spending a lot of time on product management techniques, as mentioned above, which are orthogonal to the thesis.The title for this book should have been:Everything you need to know about building a product for self improvement.In that case, the parts of the book which are decidedly about product management, could be forgiven.The author also spends a lot of time either reexplaining things or taking a long time to make a point. It made me feel that the author was stretching material to hit a certain word count.For those who are like me and are interesting in the topic of, Designing For Behavioral Change, I suggest getting the book but only read the first 2 chapters and last 2 chapters. Skip all the stuff in the middle.
Not what I expected
Want to watch less TV? Put the batteries of your remote in the garage.Want to lose some weight? Put the junk food on the top shelf in the basement.When we tweak the environment to make bad habits difficult to engage in, our behavior changes.This works with encouraging good habits, too.Want people to do more recycling? Make the recycling bins extra large.Want your employees to eat more healthily? Make the salad bar the first thing they see in the canteen.“Designing for Behavior Change†looks at the various ways in which the design of (digital) products or services can change behavior DIRECTLY.Which is exactly the opposite of what advertising has been doing for the last 100 years.Whether we have yelled at people or tried a more creative approach, our industry has always assumed that attitudinal change precedes behavioral change.For people to change their behavior, we first have to change their attitudes.Wrong, says Stephen Wendel: Effective behavioral change is not the product of persuasion, but of strategic interface design. What’s more, after adopting a new behavior thanks to a clever design change (= do more recycling because of bigger recycling bins), people will actually change their attitudes, too (= consider themselves environmentalists).Want to be a truly effective communicator?Let the actions influence the beliefs.Let the attitudes revolve around the behavior.Wendel’s book could mark the start of a Copernican Revolution in advertising.Buy it, and you won’t miss it.
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