Free PDF M: International Business (M Series)
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M: International Business (M Series)
Free PDF M: International Business (M Series)
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About the Author
Professor of marketing and international business at the University of Texas, Pan American. He was educated at the University of North Carolina, American University, and Cornell and holds a PhD from Vanderbilt University. His research focuses on comparative consumer behavior, international marketing strategy, political risk, and the consumption of high-technology experiential products. He has published in the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, the Journal of Services Marketing, International Business Review, Journal of Interactive Advertising, and elsewhere. He has written for business and popular media from PCWeek to Tennessee Business Magazine.
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Product details
Series: M Series
Paperback: 336 pages
Publisher: McGraw-Hill Education; 1 edition (January 6, 2011)
Language: English
ISBN-10: 0078029376
ISBN-13: 978-0078029370
Product Dimensions:
9 x 0.6 x 10.7 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#354,300 in Books (See Top 100 in Books)
For some reason this material is hard to digest even though it's written in English. I wish we had another textbook for my International Business class. I must say this book is cheaper than most textbooks, but it doesn't save me time as I find myself re-reading paragraphs over and over to understand the concepts. If the phrase "time is money" is true, then I would rather pay more for a book that's written in layman's terms. Also, this book defends outsourcing to other countries, which is another subject all together. I gave it 2 stars because the book is economical; otherwise, one star.I'm adding another star because each chapter shares a story of a person (usually a student) who studied and/or worked abroad. The students share their experiences, perspectives, and give sound advice. As a person thinking about studying abroad, I value that input. The (small) investment alone is worth it.
The book is simple, good format, and easy to understand. It did exactly its job as a textbook teaching about international business.There are a lot of information provided in the book, and yet it was very organized / structured for students to learn the information. If I could change one thing about this textbook, it would have to be the size of this book a bit too big to carry around and read. An ebook or Kindle version would be perfect1
I absolutely loved reading this book, I read this book for an International Business class that I took in community college. It covers basically all the questions that you can think of regarding International Business. I would recommend this book to anyone that is in International Business, anyone that has to communicate with people outside of their region.
The book was in great shape and it wasn't missing any pages which I really liked. Thanks to this book I was able to study and pass my class successfully
Great book.
If your looking for a wonderful sleep aid here you go! Bought in desperation for college class, cheaper than the bookstore.
Received book sooner as I expected! On a scale of 1-10 with 10 being Awesome, I give it a 10......Book met my expectations!
Purchased for my daughter's college course!
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