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Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition, by Bo Burlingham
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Review
"Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations...Bigger is not better, and this book proves it." —Tim Ferriss, in The 4-Hour Workweek"In short, Small Giants is a Large Masterpiece. Bo's reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound." —Tom Peters, author of In Search of Excellence"Small Giants is one of the most relevant and articulate argumetns for staying bold and creative, intimate and manageable as I have ever read." —Anita Roddick, founder of The Body Shop"Small is the new big. If that feels like an offbeat idea to you, you need this book!" —Seth Godin, author of Purple Cow
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About the Author
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
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Product details
Paperback: 304 pages
Publisher: Portfolio; Anniversary, Revised, Updated edition (October 11, 2016)
Language: English
ISBN-10: 014310960X
ISBN-13: 978-0143109600
Product Dimensions:
5.5 x 0.8 x 8.4 inches
Shipping Weight: 9.3 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
132 customer reviews
Amazon Best Sellers Rank:
#20,610 in Books (See Top 100 in Books)
This book is very narrative, make sure you expect that or you will be disappointed.It is a collection of well written stories of various US businesses that decided to stay manageable in size so that the owners keep control over what they worked hard to create instead of bringing tons of investors that he would become a slave of.It does NOT make much POINTS besides the implicit idea that you can have a business of reasonable size and still enjoy your life and that this is all highly respectable.So I would say, if you are used to read novels, you'll be fine, but if you are reading mostly to gain insights, find tips and rules/principles on what to do, you want to be highly repaired.These stories are great though.
I love the insights offered in this small giant of a book! It has given me a new perspective and appreciation for small company executives who make these bold decisions to identify/create and preserve a sustainable soul that ultimately means a higher quality of life for everyone in their organization.
If you're not working for a company that needs to worry about scaling out to hundreds of people, and you have no wish to ever do so, then Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham is for you. Full of inspiring case studies ranging from two-person shops to small restaurant chains employing hundreds of people, this book analyses what makes small companies tick and how they became great without exploding and ruining the culture. 'Our biggest competition is mediocrity' is my favourite quote from this book, and it perfectly reflects the attitude that most of the case studies promote.Burlingham identifies several patterns in the case studies, and lays out three imperatives for companies that want to make an impact and stay small:- Articulate, demonstrate and embed a higher purpose into the company, completely integrating that purpose so that it becomes an everyday presence and not just a vision statement on a piece of paper.- Create a culture of intimacy that continuously reminds people unexpectedly about how much the company cares about them- Foster collegiality.If this sounds as a kind of the place you would like to work at, grab the book and transform your organisation. Essentially, this book is Good to Great, but for organisations that do not want to go public. It's not a particularly new book, but I discovered it recently, and I think it will be valuable for anyone working in startups or thinking of starting one. The book is written in a very clear and engaging style, with lots of great stories, and gets five out of five stars from me.
I liked the book, the concept and the overall reading journey. However, I didn’t liked that the author jumps from a story to another, in the same chapter.I understood that this is a topic-related approach and it’s not that big of a deal, but for me the reading might had been better if it might had been written company by company, not topic by topic with refferences to all the companies adressed in each chapter.But, I DO RECOMMEND this book for the sake of it’s great idea behind. Thanks
A great book about 14 companies that chose to stay small instead of growing. All of these companies are wildly successful in a variety of ways for a variety of reasons.As a small-business owner, I've often thought of growing my business much larger. But, with the help of this book, it's clear that growing for growth's sake only makes absolutely no sense. I would highly recommend this book to any small business owner who is on the fence about whether or not to grow their company.
I really enjoyed this book. It is well written and the stories of the companies are compelling. I found the insights the author gained into what works well and the challenges these "small giant" companies face very helpful. I read the 10th anniversary edition and really liked the way the author shared lessons that could be learned from watching what happened with the companies. The chapter on How Small Giants Fail was invaluable, as were those called Pass It On and The Art of Business.
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